Ulta Beauty's Gorgeous Hair Event Is About to Kick Off

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Budget-savvy shoppers, the wait is finally over. Ulta Beauty's Gorgeous Hair Event is here, which means it's time to fill up your shopping cart with hair-care products and tools that are — and I cannot emphasize this enough — 50 percent off. We're talking about several brands you rarely find on sale such as T3, IGK, Living Proof, Bumble and Bumble, and more. 

Whether you're in the market for a new blow-dryer (looking at you, Devacurl), looking for a new flatiron from CHI or Conair, or just want to browse all the shampoo and conditioner picks Ulta Beauty is offering — you've come to the right place. 

Every day from May 9 until May 29 is packed with deals that'll upgrade your hair-care routine and make your hair look and feel healthier. We recommend setting a reminder on your phone so you don't miss out on a single deal. 

To make the experience even smoother, we listed out all of the deals below to make the sale even easier to navigate. You're welcome — and happy shopping.

Week One Deals

Sunday, May 9

Today shop for an IGK heat protectant, Pattern's Leave-In Conditioner, and a Revlon dryer that will give you a super-sleek finish.  

IGK Good Behavior 4-in-1 Prep Spray

Pattern Leave-In Conditioner

Revlon One-Step Paddle Dryer

Monday, May 10

Looking for a flatiron? Conair has you covered with two options — and while you're at it, grab this hair oil from Redken to top off your smooth style.

Conair Infiniti Pro Rainbow Titanium Flat Irons (1" and 1-3/4")

Redken Oil for All Invisible Multi-Benefit Oil

Tuesday, May 11  

Today is all about volume. Living Proof's Full Thickening Mousse will give you height without crunchiness, and this InStyler tool makes bouncy at-home blowouts a dream.

Living Proof Full Thickening Mouse

InStyler AIRLESS Blowout Revolving Styler

Wednesday, May 12

This Keracolor Color + Conditioner comes in 16 shades if you're looking to switch up your look. Or, shop this Kitsch pillowcase and cash in on all the skin and hair benefits of sleeping on satin.  

Keracolor Color + Clenditioner

Kitsch Satin Pillowcases

Thursday, May 13

This Madison Reed Hair Color Kit is so good and easy to use, we gave it a 2020 Best of Beauty Award.

Madison Reed Radiant Hair Color Kit

Friday, May 14

Curly hair peeps, Curlsmith's Curl Conditioner will leave your strands hydrated and bouncy. And if you're looking to smooth out your curls, try this CHI flatiron to straighten hair in seconds with only one pass. 

Curlsmith Curl Conditioning Oil-In-Cream

CHI for Ulta Beauty Titanium Temperature Control Hairstyling Iron

Saturday, May 15 

Today's deals are all about shampoo. For those trying to fight brassiness, there's a purple shampoo by Joico that's a winner. Or for dry ends, Purelogy's hydrating pick will do the trick. 

Pureology Hydrate Sheer Shampoo

Joico Color Balance Purple Shampoo

Week Two Deals

Sunday, May 16  

Living Proof has a detangler on sale today that's no joke on knots and a Drybar curling iron that'll give you any wavy style you desire. 

Living Proof Restore Perfecting Spray

Drybar The 3-Day Bender Digital Curling Iron

Monday, May 17

Today, shop AG Hair and Revlon's perfect pairing for smooth and shiny strands. 

AG Hair Smooth Firewall Argan Shine & Flat Iron Spray

Revlon XL Hair Straightening Heated Styling Brush

Tuesday, May 18 

DpHue's hair rinse will have your strands looking and feeling refreshed — and for fast and safe heat-styling, try this Paul Mitchell flatiron.  

dpHUE Apple Cider Vinegar Hair Rinse

Paul Mitchell 1” Neuro Halo Styling Iron with Neuro Protect

Wednesday, May 19

Stock up on a jumbo-size bottle of Ouidad conditioner, which has chia seed, Japanese camellia, and sunflower oils for extra moisture. 

Ouidad VitalCurl+ Plus Balancing Rinse Conditioner

Thursday, May 20

Leave this Fekkai hair mask for color-treated hair on your head for 10 minutes and say hello to softer strands. 

Fekkai Technician Color Treatment Masque

Friday, May 21  

Brunettes love the Matrix Total Results Dark Envy Green Shampoo because of how healthy it keeps their hair looking.

Also, at only $25, this Bed Head waver is a steal. Mermaid vibes only this summer.

Matrix Total Results Dark Envy Green Shampoo

Bed Head Wave Affair Jumbo 3 Barrel Hair Waver

Saturday, May 22

Snag Alterna's CC Cream to hydrate your hair, or a bottle of Kenra Professional's Leave-In to keep hair soft between washings. 

This Bio Ionic flatiron makes hair bone-straight with just one pass-through of its vibrating plates. 

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream

Kenra Professional Platinum Luxe One Leave-In

Bio Ionic 10X Pro Straightening & Styling Iron

Week Three Deals

Sunday, May 23

Another day, another sale on straighteners. This time, the deal is on a fast-heating flatiron by Croc. Also on the list for today is a Bondi Boost Rapid Repair Serum, which helps smooths split ends.  

Croc LED Black Titanium 1” Flat Iron

Bondi Boost Rapid Repair Serum

Monday, May 24

T3's three-in-one curling iron is not only extra functional with its different barrel-size options, but it helps curls last for days. Once you're ready for wash day, look to IGK'S Hair Mask to restore your heat-styled hair.  

T3 Twirl Trio Convertible Curling Iron

IGK Antisocial Overnight Bond Building Dry Hair Mask

Tuesday, May 25

This CHI iron has wider plates, which will get hair straightened faster. And this Matrix hair mask is like giving your strands a tall glass of water. 

CHI G2 Ceramic & Titanium 1.25” Hairstyling Iron (1" and 1.25")

Matrix Biolage Hydrasource Aloe Mask

Wednesday, May 26

Expect nothing but volume once you start using NatureLab Tokyo's shampoo. Plus, can we talk about how good the bottle will look in your shower?

NatureLab. Tokyo Perfect Volume Shampoo

Thursday, May 27

Pick up a bottle of Punky Colour, which is a three-in-one shampoo, conditioner, and hair color. The dye comes in 11 vibrant hues so, you'll be sure to find one you love. 

Punky Colour 3-in-1 Color Depositing Shampoo + Conditioner

Friday, May 28

Today is all about the blow-dryers. Choose from either Devacurl or Elchim — both will dry hair in a flash. 

Devacurl DevaDryer & DevaFuser

Elchim 3900 Healthy Ionic Hair Dryer

Saturday, May 29

Prep hair for a heat-styling with a deep conditioner by It's a 10, then make your way to a shiny, healthy blowout using a Hot Tools blow-dryer brush.  

It’s a 10 Miracle Deep Conditioner Plus Keratin

Hot Tools 24K Gold Charcoal Infused One-Step Blowout

Don't wait — shop all of the amazing deals from Ulta Beauty's Gorgeous Hair Event on ulta.com from May 9 until May 29.

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