Serge Lutens Opens Second Paris Boutique

PARIS — Twenty-six years after the first Serge Lutens boutique opened in the Jardins du Palais-Royal here, the fragrance brand has just inaugurated its second freestanding location in the City of Light. The store, at 324 rue Saint-Honoré, will serve as a template for retail locations yet to come, part of a strategy to increase the niche label’s accessibility and visibility.

Like all Serge Lutens boutiques, including the flagship in Moscow that opened in 2015, the new location has its own decor but shares the others’ spirit. They’re all the brainchildren of the brand’s founder.

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